ON CALL, a single sponsor publication will be devoted to providing the physician with scientific and patient information that will benefit his patients and enhance the practice of medicine.

Promotional Benefits Provided

• Due to its content, ON CALL meets the new promotional guidelines.
• ON CALL will deliver your promotional message to your hard to see and no see doctors.
• ON CALL combined with detailing can increase message retention up to 69% compared to detailing alone.
• You select the doctors, targeted promotion with no wasted spending.
• Only your ad appears, no clutter like journals.
• Extensive research documents ON CALL'S effectiveness.

Each issue will contain the following sections:

RESEARCH FOCUS
Summaries of studies aimed at keeping the physician abreast of the latest research in his field.

YOUR PATIENTS' WORLD
Patient behavioral studies, trends and current health news relating to the physician's specialty.

FROM THE HILL
Information from Capitol Hill that can affect the patient and the physician's practice.